The Forecast World Market Trends Rattan – Part 1

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The Forecast World Market Trends Rattan – Part 1

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Item rattan are traditional products of Vietnam.

Vietnam is also one of the countries with advantages in materials and workmanship knitting. Rattan goods scattered throughout the country, including northern and central focus more on products rattan and rush, Southwest region focus on water hyacinth products, leaf released … to help enterprises Vietnam exported items, the following article would introduce a number of trends on the world market in 2015:

The rapid changes in market trends .

New features in the market at present and household decoration global rapid growth of fashion, style, design, color change … make the product life cycle is increasingly shorter . Ten years ago, it is possible to stock for years, to this product life cycle lasts only about 6 months. This requires manufacturers must constantly develop new products and designs.

The rapid change of the product life cycle has limited the role of the protection of intellectual property rights or copyrights. Maintaining the rights to the short life cycle products such inefficient in terms of cost, and it is not easy when the product is changed slightly so different from the products that are patented. Since imitation or diversity of household decoration products are very popular, the best competition policy for business is constantly making new models, in order to adapt to the rapid changes of the market .

Experts forecast that the change in the market for decorative household commodities in general and in particular bamboo will grow faster due to the fierce competition between wholesalers and retailers. In the next 5 to 10 years, the product life cycle will be shortened to about 3 months. This will put tremendous pressure on manufacturers as to develop models and faster delivery. For developing countries, the trend is increasing pressure for manufacturers having to access market information faster, to meet customer requirements better.

At least in the next few years, the market will be less enthusiastic about the traditional products or the culture of a region, which will in the direction of accepting the contemporary style. The market leaders in the US such as Pottery Barn, Crate & Barrel has driven US consumers away contemporary style, creating product movement style that simple Pier 1 Imports Main, a company favor of products that bear the characteristics of cultural regions, also must follow. Retailers in Europe are usually business products with simple shapes and delicate lines, neutral colors, and generally this trend exists in Europe for a year before spreading to America.

Demand for contemporary products increase does not mean that the products which are the cultural identity will disappear, but it will still exist, especially in the combination of characteristic elements the culture of a region with the design of contemporary style will create new product lines and will have the opportunity to market. These products will be heading the high-end market, are products crafted with contemporary style, sophistication, and also will bring higher profits.

Low-end market segment (preferably cheap) and high-end market (high priority) is increasingly expanding.

Will be almost no chance for the middle market segment (s product quality and prices mid range). The competition in the low-end market segment will take place very fierce require manufacturers to invest in machinery to produce large quantities – while high-end market segment focus of competition the difference in design, high quality, less quantity but also more flexible pricing.

The distribution channel is increasingly shortened .

Retailers increasingly tend to purchase directly from suppliers across the globe. In most market segments, large retailers have rejected the purchase from importers or wholesalers in the country, they search directly from suppliers in producing countries. Instead of buying through importers, retailers are now using its agents in the host country for sourcing, production monitoring, product inspection, sourcing and collection procedures are completed export papers. The dealer keeps in regular contact with retailers, and retailers are assured when their agents are typically professional dealer and experienced supervision and procurement. Thanks to the professionalism of the agents and retailers can purchase orders with smaller-scale, more diversified, and with the collection of individual orders into full containers, they have been significantly reduced delivery costs. Although retailers tend to buy directly from suppliers, ignoring the role of importers, still can not accurately assess the impact of this trend to the entire market. Still a large proportion of retailers in the US continue purchasing through local importers. (Longer)

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